Google is auditing more YouTube ad metrics

The news comes within two weeks of Facebook's own announcement of ad auditing. Google is expanding auditing of YouTube metrics, with three partners that collect data on the viewability of ads -- that is, whether people actually see them -- slated to have an independent audit. The company announced today that Moat, Integral Ad Science and DoubleVerify "will undergo a stringent, independent audit" for accreditation by the Media Rating Council, an influential nonprofit organization that sets rules ...